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Cerruti is a fashion house founded in 1967 in Paris. The founder was named Nino Cerruti and was at the time active as a stylist and fashion designer. The company Cerruti designs, produces and sells luxury products in ready-to-wear format. Among other things they produce jeans, perfumes, workout clothes, watches and accessories. The company markets itself under two different brands, Cerruti 1881 and 18CRR81 Cerruti. Cerruti is reasonably unique as a fashion company in that they manufacture their own fabrics. In 1881, Nino Cerrutis grandfather founded a textile factory that is still in use today, albeit in a modernized format. During the 80 century, Cerruti produced clothes for several famous films, such as Bonnie and Clyde, Pretty Woman and Psycho.
In 1979 the first fragrance was launched, Nino Cerruti for Men. The perfume scented of jasmine, moss and galbanum. In 2009, the Essence de Cerruti for men was launched, which smells of leather, saffransblomma and wood. In 2008, Image Fresh Energy for men was launched that smells of green leaves, flowers and mint. Something special about Image Fresh Energy is that the bottle is reminiscent of a bottle for liquid soap. Cerruti has also launched a version aimed at women, Image Woman, with the scent of grapefruit, birch and pepper. In 2007, Cerruti Pour Homme was launched that smells of wood from guaiacum, sandalwood and Mandarin.