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Although the name Jimmy Choo is the more well-known, the fashion designer and founder of the brand is actually named Choo Yeang Keat. The Malaysian-Chinese designer is best known for its legendary shoe-creations but has also made a name for himself in the accessories and perfume industry. The brand Jimmy Choo LTD was founded in 1996 together with the then director of accessories in British Vogue magazine. This is indeed a success story, about a small company based in East London that has grown into a shoe empire of a measly 20 years.
In 2011, the first fragrance from Jimmy Choo was launched with the name Jimmy Choo for women and a distinctive sweet fragrance with notes of Mandarin, pear and caramel. Many perfumes in their assortment are, like the original perfume, baptized after the creator himself. Some examples are Jimmy Choo Exotic with notes of grapefruit, blackcurrant and patchouli, and Jimmy Choo Love with a little sweeter notes of pear, orchid and caramel. The majority of the perfume bottles in the range are in the form of shimmering jewels of different colors. This shine and Präktighet is in line with the style Jimmy Choo become famous for.