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Juicy Couture was founded in 1994 as a fashion company by the women Gela Nash-Taylor and Pamela Skaist-Levy. They are best known for, among other things, Its Tubklänningar and velours tracksuits available in a variety of colors. Juicy Couture is also known for its jewellery, accessories, handbags and watches with a colourful design. Some of the famous profiles that have appeared to carry products from juicy Couture are Paris Hilton, Britney Spears, Jessica Alba and Madonna.
Juicy Couture launched its first perfume in 2006: Juicy Couture For Women. It became an instant hit both among the American audience and the critics who awarded it with the industry's premier award: FiFi Fragrance of the Year 2006. Europe followed very quickly.