L'Oréal

The motto "because You're Worth It" is a legendary phrase that has been followed by L'Oréal Paris advertising campaigns since the inception of L'Oréal Paris. This motto represents the essence of L'Oréal Paris as a beauty brand and their quest to help every woman to embrace her unique beauty and see her own value.

L'Oréal Paris is the world's largest beauty brand and they devote much to technology, research and innovation in order to present revolutionary beauty products for men, women and children of all ages and ethnicities.

L'Oréal Paris focuses on four major categories of beauty products; Color treatments for hair, cosmetics, hair care and skin care. The well-known brands of hair dyeing such as Superior Preference ® and Excellence and Couleur Experte ® are L'Oréal Paris brands. L'Oréal Paris also has the brands EverPure, EverStrong, EverSleek, EverCreme and EverStyle which are hair styling products. Regarding skin care are the famous Brands Revitalift ®, Youth Code, Age Perfect ®, Men's Expert and sublime Sun also L'Oréal Paris brands. Regarding cosmetics, L'Oréal Paris, among others, has well-known brands like L'Oréal Paris Cosmetics, Colour Riche ®, True Match ™, Studio Secrets ™, Voluminous ®, Double Extend ® and Telescopic ®.

History

L'Oréal Paris is originally a French company. It is the world's largest cosmetics company. The story begins in 1909 when Eugène Paul Louis Schueller, a French chemist, developed a hair color called Auréale. Mr Schueller developed and manufactured his own products, which he then sold to hairdressers and hairdressing salons in Paris. In 1919, Mr. Schueller registered his company and the company's focus was on research and innovation in the field of beauty products. It was this company that would then be L'Oréal Paris.

In 1920, three chemists were employed and by the year 1950 the company had grown significantly to over 100 employees. In 1984, the company had 1 000 employees and today there are over 20 000 working with L'Oréal Paris.

L'Oréal Paris got its start when it comes to hair colors but pretty soon the company grew to also indulge in other beauty products. Today L'Oréal Paris has over 500 brands and thousands of individual products in all segments of the beauty industry such as hair color, hair care, hårpermanent, hairstyling, body care, skin care, makeup, cosmetics and fragrances. L'Oréal Paris products are distributed through everything from hairdressing salons to shopping malls and pharmacies.

Over the years L'Oréal Paris has made several acquisitions of other companies to broaden its focus areas and to grow. It may be mentioned that in 2006, L'Oréal Paris bought the Body Shop.

L'Oréal Paris has six research and development centers worldwide; Two in France, one in the United States, one in Japan, one in China and one in India. In these research and development centres L'Oréal Paris has accomplished a lot, among other things they have created the epic which is a reconstructed skin model that L'Oréal Paris can test its products on because they are against animal experiments. Epicin can also be produced in several different types as well as colors which makes it really similar to normal skin and the testing of L'Oréal Paris products gets better and more reliable results. L'Oréal Paris also dedicates itself to 3d prints of human skin and has a collaboration with Bioprint company Organovo.

The story behind L'Oréal Paris motto

"Because You're worth it", "because I'm worth it". These words have proved to be timeless and they have become the L'Oréal Paris stands for. The motto was formulated in 1973 when it was times of social revolution and feminism. It was the young woman Ilon Specht who, when she was only 23 years old, formulated this signaturfras. The message was that it should be about the woman's self-esteem, her choice and her style.

Over time, "because I'm Worth It" has become a social construction because 80% of all women know and respond positively to this well-known phrase. This phrase really has a powerful feeling and what makes it really beautiful is that it permeates every step L'Oréal Paris takes when it comes to philanthropy, its products and their celebration of women worldwide.