Redken

History

Redken was founded by Paula Kent. Redken has revolutionized the entire professional hair care industry for both stylists and customers. Paula Kent's interest in science and great dedication made it possible for Redken to become the powerful brand it is today.

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Paula Kent founded Redken together with Jehri Redding in 1960. Jehri Redding was both a hairdresser and a chemist and he had previously developed products with a low PH value for Paula Kent's hair. In 1965, however, Paula Kent bought out Jehri Redding and continued to drive Redken herself.

Redken goal was to provide a scientific approach to beauty and made a revolution in professional hair care by launching the concept of proteinkonditionering and the development of protein-derived hair care products. Protein is very important for hair because hair is largely made up of long protein threads and shampoo and Stylingredskap (straightener, hair dryer, etc.) can damage the protein in the hair. Hair care products that contain protein make the hair healthy and get better texture and healthy luster. Thanks to Redken amazing ideas with protein in hair care products so increased Redken sales tremendously and already in 1966 was the annual sales up at 1.5 million dollars.

In 1970, Redken introduced the concept of scientific approach to beauty through training courses for hairdressers and hairdressing salons. This was very successful and in 1971, Redken was listed.

Redken interest in science and education meant that in 1974, Redken held his first own conference on hair care. In 1980, Redken was introduced a new product line to build damaged and stressed hair.

In 1983, Redken had had time to launch in 13 countries.

In 1983, Redken launched the product line "Shades EQ", a hair shine treatment that makes hair paints really sit without tearing on the hair.

Year 1993 bought L'Oreal Redken. In 1996, Redken opened his own hairdressing salon where they educate professional hairdressers.

In 2012, Redken launched the product line "Chromatics", a series of hair care products to strengthen the hair even when dyeing.

Today there are in 43 countries worldwide.

Redken Products

Redken provides hair care products such as shampoos and conditioners. They also have hair dye products that protect the hair. In addition to this, Redken provides products for hair styling and various types of hairdressing treatments. Redken has treatments for all sorts of troubles such as tort hair, thin hair, damaged hair etc.

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Redken Extreme Conditioner 1000ml

Redken Extreme Conditioner 1000ml

Transform your hair from dull and damaged to silky and smooth with Redken's Extreme Conditioner. This 1000ml bottle is packed with unique properties that strengthen and nourish every strand, leavi..

£52.22 £65.28
Redken Extreme Shampoo 300ml

Redken Extreme Shampoo 300ml

Transform your hair from dry and damaged to strong and healthy with Redken Extreme Shampoo 300ml. This powerful formula is specially designed to repair and strengthen hair, leaving it soft, shiny ..

£26.11 £29.29
Redken Extreme Conditioner 250ml

Redken Extreme Conditioner 250ml

Transform your hair from damaged and brittle to strong and healthy with Redken's Extreme Conditioner. Infused with a unique blend of proteins and ceramides, this 250ml bottle of goodness helps to fo..

£22.77 £25.30
Redken Extreme Shampoo 1000ml

Redken Extreme Shampoo 1000ml

Indulge in the ultimate haircare experience with Redken Extreme Shampoo 1000ml. This luxurious shampoo is specially formulated to strengthen and repair damaged hair, leaving it looking and feeling..

£52.22 £58.67
Redken Extreme Anti-Snap 250ml

Redken Extreme Anti-Snap 250ml

Say goodbye to brittle, damaged hair with Redken Extreme Anti-Snap 250ml. This powerful leave-in treatment is specially formulated to protect your hair against breakage caused by heat styling, che..

£36.64
Redken Color Extend Magnetic Shampoo 300ml

Redken Color Extend Magnetic Shampoo 300ml

Indulge in a luxurious hair care experience with Redken Color Extend Magnetic Shampoo 300ml. This innovative formula is designed to protect and extend the life of your hair color while leaving..

£24.07 £27.66
Redken Color Gels Lacquers 5N Walnut 3x60ml

Redken Color Gels Lacquers 5N Walnut 3x60ml

Redken Color Gels Lacquers 5N Walnut 3x60ml is a hair color product that promises to transform your hair into a stunning masterpiece. With its unique formula and properties, this product ensures lon..

£33.29 £39.09
Redken All Soft Conditioner 1000ml

Redken All Soft Conditioner 1000ml

Transform your hair care routine with Redken's All Soft Conditioner 1000ml. This luxurious conditioner is specially formulated to provide intense moisture and nourishment to dry, brittle hair. I..

£52.96 £65.28
Redken All Soft Shampoo 1000ml

Redken All Soft Shampoo 1000ml

Indulge in luxurious hair care with Redken All Soft Shampoo 1000ml. This premium product is designed to transform dry, brittle, and damaged hair into soft, shiny locks that are irresistibly touc..

£54.59 £57.12
Redken All Soft Shampoo 300ml

Redken All Soft Shampoo 300ml

Indulge in the luxurious experience of Redken All Soft Shampoo 300ml. This premium shampoo is designed to transform dry, brittle hair into silky-smooth locks with its unique blend of nourishing in..

£30.93
Redken All Soft Heavy Cream 250ml

Redken All Soft Heavy Cream 250ml

Transform your dry and brittle hair into silky smooth locks with Redken's All Soft Heavy Cream. This luxurious 250ml cream is infused with a unique blend of ingredients that nourish and hydrate your..

£40.72 £49.20
Redken Extreme Strength Builder Plus 250ml

Redken Extreme Strength Builder Plus 250ml

Revitalize and strengthen your hair with Redken's Extreme Strength Builder Plus 250ml. This intensive treatment boasts a unique blend of ceramides and proteins that deeply nourish and fortify hair f..

£39.09
Redken Extreme Shampoo 500ml

Redken Extreme Shampoo 500ml

Looking for a shampoo that can transform your hair from dull and lifeless to strong and healthy? Look no further than Redken Extreme Shampoo 500ml. This unique formula is specially designed to stren..

£27.66
Redken Color Extend Magnetics Shampoo 500ml

Redken Color Extend Magnetics Shampoo 500ml

Are you tired of watching your hair color fade away after just a few washes? Say goodbye to dull and lifeless locks with Redken Color Extend Magnetics Shampoo 500ml. This innovative shampoo is speci..

£29.29
Redken Color Extend Magnetic Conditioner 250ml

Redken Color Extend Magnetic Conditioner 250ml

: COLOR EXTEND magnetics Sulfate-FREE conditioner is a conditioner that provides captivating care for your color-treated hair and makes it softer and shinier. A smart targeted delivery system, the ..

£28.48
Redken All Soft Conditioner 250ml

Redken All Soft Conditioner 250ml

Transform your hair into a silky, smooth masterpiece with Redken's All Soft Conditioner 250ml. Infused with nourishing ingredients such as argan oil and keratin, this conditioner provides intense hy..

£28.48