Schwarzkopf's history dates back to the end of the 1800-skyscraper when the chemist Hans Schwarzkopf opened a small colour and perfume trade. Schwarzkopf has known that beauty and pleasure come from inside. Schwarzkopf has always been regarded as an innovative, ambitious and forward-looking company whose visions have had a major impact on the market. Schwarzkopf has always challenged and their innovative products are truly revolutionary.
Schwarzkopf yesterday in the Henkel group that has been around since 1876 and is very successful when it comes to beauty products. Schwarzkopf is one of the strongest brands in the Henkel group, and thanks to Henkel, Schwarzkopf has been able to develop significantly. Schwarzkopf has two product lines; Schwarzkopf Professional and Schwarzkopf retail. Schwarzkopf Professional is aimed at professional users of hair care products, such as hairdressing salons, etc. Schwarzkopf Retail is a product line designed primarily for consumers.
Professional HairCare for You
Schwarzkopf is a brand that stands for innovation, reliability, trust and competence. These are Schwarzkopf's cornerstones in their activities. Schwarzkopf's success and consumer satisfaction are thanks to Schwarzkopf always living up to its motto "Professional HairCare for You".
Schwarzkopf is driven by the passion to create beautiful hair and this is well reflected in Schwarzkopf's products. The Schwarzkopf brand is an "umbrella brand" that includes a broad portfolio of brands and products for hair care, hairstyling and hair dyeing. Schwarzkopf includes the known product lines "Keratin Color" and "GOT2B". The well-known Schwarzkopf silhouette is also a protected brand because it is placed on all of Schwarzkopf's products and advertisements. In addition, the Schwarzkopf 7 600 patent is currently in the current situation.
Schwarzkopf Professional includes the following product lines:
- FIBREPLEX-This is Schwarzkopf professionals first product line with Bindningsförstärkande system that is specially formulated to protect hair in bleaching and other color treatments that tear on the hair. By reinforcing the bindings in the hair, the hair is protected during color treatment and this also gives a better staining effect that lasts longer.
- Igora – Igora is Schwarzkopf professionals hair dye brand containing a fantastic, wide range of quality colours.
- BLONDME ®-When it comes to coloring hair to blond, it often gets different results based on hårbas, hair structure and other factors that affect how blonde hair becomes. Therefore Schwarzkopf BLONDME ® created. BLONDME ® is based on an integrated binding technology and allows BLONDME ® to create individual and unique results that do not harm the hair.
- BC BONACURE-BC BONACURE is a product line with hair treatments for all types of hair. BC BONACURE includes products against tired and damaged hair and protects colored and highlighted hair. BC BONACURE also includes products with anti-aging formula and products against sundamaged hair.
- OSiS +-OSiS + is a professional product line with hair styling products where creativity does not need any boundaries because all styling can be implemented with OSiS + products.
- Essenity-Essenity is Schwarzkopf's first ammoniakfria hair color with phytolipidteknologi. Phytolipidteknologi allows hair color to respect the hair's natural flertningsreflektioner to get the best staining effect possible. White hair can get 100% color coverage with essenceity and essenceity products are completely free of mineral oils, silicones and artificial fragrances.
Schwarzkopf Retail includes the following product lines:
- GOT2B-GOT2B is Schwarzkopf's innovative product line with unisex products for hair styling. GOT2B includes everything from hair gels to wax and hairspray etc. for individual customers to be able to get exactly the styling they want.
- Keratin Color-Keratin color is Schwarzkopf's groundbreaking product line with hair colors that has anti-break technology. Thanks to Schwarzkopf's keratin Color products, your hair can look healthy and strong with 80% fewer hair breaks. The hair also gets extra long-lasting color intensity.
- Color Expert-SCHWARZKOPFS color expert is a product line with hair colors for those customers who want to dye your hair easily at home. Color Expert hair colors contain omegaplex, which makes the hair is not worn when it is dyed but stays healthy and strong.